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Before we can start with the visual
design of your site, it's important to establish its purpose.
___ To give your company/organization
a cutting edge appearance?
___ To develop a qualified list of sales prospects?
___ To sell products or services online?
___ To give out information?
___ To market literature that you write?
___ To provide free information and downloads?
___ To encourage potential customers to contact you?
___ To make product information and price lists available?
___ To strengthen brand identification?
The Goal of the Web Site
Think of the answers to these questions as you
consider the goal and purpose of your website.
Give reasons why your business clearly beats the competition?
What is your USP (unique selling proposition)?
What does your company do?
How does your business and products benefit your target audience?
What can your business offer your visitors, what's in it for them,
how can you help them?
What problems do your prospects have that your business solves?
What is your vision for the web site?
How will visitors interact with the web site?
What are the specific short-term goals for the website (in the first
year reduce customer service workload, generate more sales)?
Do you have a brick and mortar store or other off-web location?
How do you see the website and off-line business working together?
What are the needs your business satisfies for your customers?
What words or images will impart those needs?
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