|
Content for the Web Site
Consider the following when planning your
content.
|
Photos (prints, slides, negatives)
Text
Brochures
Business cards
Flyers
Product shots
Product samples
Press releases
Price and part lists
Frequently Asked Questions
Shipping and handling charges and constraints
Warranty policy
Privacy policy
Return policy
Guarantees
True and believable testimonials
Endorsements from known sources
Credits
Bios
History
Education
Certifications
Awards
Case studies
Photos of yourself, staff and location
Transcripts of interviews
Industry recognition
Map and directions
Hours of operation
Locations locally, nationally or internationally |
|
also consider these.......
|
Do you have a business slogan or catch phrase? How will you use it
to your company's advantage on the web site?
Consider the features of your products and/or services. List their
strong points.
Consider the major topics for your site (i.e. Products, Services,
Information, How to Contact us, Galleries, etc.).
Consider types of components to include other than still photos and
text (e-commerce, affiliate programs, virtual reality images, java
applets, backend database integration, survey forms, feedback forms,
opt-in newsletter management, referral forms, etc.).
Consider credit cards the site will accept (Visa, MasterCard, AMEX,
Discover).
Consider including unique content on your site. Since most surfers
are seeking information, the best sites are those that become hubs
or portals. A site that contains large amounts of information (not
readily available elsewhere) directly related to the product or
service being sold may be far more successful than one that that
only offers a product or service.
What can be done to add value to products and services?
What are your delivery policies?
Consider any special shipping and handling charges or constraints on
international orders.
Consider using a survey form to gather information from your
visitors.
|
|
|
