Meaning of the Color Red

Red has more personal associations than any other color. Recognized as a stimulant red is inherently exciting and the amount of red is directly related to the level of energy perceived. Red draws attention and a keen use of red as an accent can immediately focus attention on a particular element.

How the color RED affects us
  Increases enthusiasm
  Stimulates energy
  Encourages action and confidence
  A sense of protection from fears and anxiety

Meaning of the Color Purple

Purple embodies the balance of red simulation and blue calm. This dichotomy can cause unrest or uneasiness unless the undertone is clearly defined at which point the purple takes on the characteristics of its undertone. A sense of mystic and royal qualities, purple is a color often well liked by very creative or eccentric types and is the favorite color of adolescent girls.

How the color PURPLE affects us
  Uplifting
  Calming to mind and nerves
  Offers a sense of spirituality
  Encourages creativity

Meaning of the Color Brown

Brown says stability, reliability, and approachability. It is the color of our earth and is associated with all things natural or organic.

How the color BROWN affects us
  Feeling of wholesomeness
  Stability
  Connection with the earth
  Offers a sense orderliness

Meaning of the Color White 

White projects purity, cleanliness, and neutrality. Doctors don white coats, brides traditionally were white gowns and a white picket fence surrounds a safe and happy home.

How the color WHITE affects us
  aids mental clarity
  encourages us to clear clutter or obstacles
  evokes purification of thoughts or actions
  enables fresh beginnings